What is ad fraud?
Ad fraud has been defined as any deliberate activity that prevents the proper delivery of ads to the intended audience, or in the intended place.
The different types of ad fraud
Device-driven ad fraud
Uses computers, servers, mobile phones, and tablets to mimic real ad impressions, engagement, and clicks.
Content-driven ad fraud
Uses fake websites, apps, and other content to host ads – then drain
their PPC budget.
Which channels are affected by ad fraud?
No advertising channel is immune to digital ad fraud. Social media ads, Google Display Network Ads, mobile advertising, and Google Video Ads – if there’s a regular digital transaction taking place, your money is at risk.
How are bots driving ad fraud?
Without bots, ad fraud is only possible with large teams of people, all manually controlling several devices.
With bots, one person can target thousands of ads or devices simultaneously, using sophisticated software to mimic human behavior
and randomize interactions.
Ad fraud detection must constantly evolve to meet the challenge of bot-driven digital ad fraud.