Your PPC for
E-commerce - made 17% more profitable
PPC is a must-have for online retail. But if you’re going to make every dollar count, you need click fraud protection for your E-commerce PPC Ads.
Your industry is booming…
It’s worth $4.92 trillion. That’s 19.6% of all global retail. The numbers are staggering. And e-commerce is estimated to grow another 50% by 2025.
PPC is one of the best marketing channels for online retailers. Here ’s why:
You get access to ready-to-buy customers who don’t need a funnel.
It works for everything you sell, because your entire offer is online.
It’s quicker than SEO, which means faster ROI – essential when you’ve got raw materials and wholesale costs.
It’s a better fit for your business structure, so you’ve got more time to focus on building high-quality campaigns – it’s not a chore or a distraction from your day-to-day operations.
And so are the risks
An average of 9.7% of all e-commerce clicks in 2020 were from invalid traffic, resulting in a loss of approximately $3.8 billion that year.
It’s not just the size of the e-commerce industry that attracts click fraud. Here’s why PPC Ads for e-commerce are vulnerable:
There are a lot of advertisers chasing these keywords, so the rewards for fraudsters are greater too.
When the stakes are higher, competitors adopt more ruthless tactics.
Large-scale campaigns across Google’s paid Search, Display, and Shopping platforms provide more opportunities for fraudulent activity.
Fight click fraud and wasteful clicks on your
With ClickGUARD, you can…
Block fraudulent clicks
Our real-time analysis lets you spot click fraud at a glance – and take action.
Block invalid traffic
Understand your traffic sources, and optimize to exclude all but your genuine customers.
Our comprehensive detection systems will verify every click, separating the genuine bots from the malware, and blocking non-human visitors according to your preference.
Create accurate reports
Build your PPC Ads e-commerce strategy on genuine data, not bot traffic. Real insights for the best decisions.