ClickGUARD provides transparency you won’t find with Lunio
Click fraud is frustrating, mysterious and complicated enough on its own. Make sure your solution provider is willing to be fully transparent about how they are protecting your resources. ClickGUARD’s 360° transparency won’t leave you wondering and guessing like Lunio’s black box solutions.
What to consider when comparing ClickGUARD vs. Lunio?
How transparent is the solution?
Data driven marketing requires clarity, and that can only come from transparency. Avoid black box solution providers that fail or refuse to explain exactly how their solution works. Data on what is happening behind the currents of your campaigns should be both accessible and comprehensive to keep you informed.
How available and engaged is the vendor?
Getting in touch with customer support should be accessible, simple, and easy, with ample resources at your fingertips to help you get the most from your campaigns. Ask about 24/7 online, email, chat, and phone support.
Do they require a long term contract?
Long term contract requirements are a red flag, especially if you haven’t “dated” long enough to verify consistent long term benefits. Ask about flexibility for month to month with quantifiable guarantees before signing long term contracts, that end up in a one-sided deal that leaves you holding up the short end of the stick.
Is it flexible and customizable?
Fact is no two accounts face the same threats. The key factors that often impact the effectiveness of click fraud protection are determined by unique characteristics that require highly customized solutions. Ask about how much control you have when it comes to customizing the needs for your specific industry, campaign structure, geography and threat level.
Features & Value
Features
Lunio
Click Fraud Prevention for Budget Savings & ROI Maximization
Advanced
Basic
Search Campaign Protection
Display Campaign Protection & Exclusions
Advanced & Granular Reporting (Scheduled & On-Demand)
Shopping Campaign Protection
Advanced Bot Protection
Basic
Invalid Traffic Protection
Realtime Click Processing
Click Tagging
Real Time Blocking
Accountable, Transparent Data
Bot Probability Computation
Blacklist Management
Limited
GEO-location Analysis & Protection
Legacy Exclusions Management
Control Over Protection & Optimization
Multi-Account Secure Access Delegation
Pricing
Transparent pricing model with both fixed and scalable options
Transparent pricing model with both fixed and scalable options
Quote-based pricing
ClickGUARD.Trusted by over 5000 global category leaders
Comparison Details: ClickGUARD Vs. Lunio
Budget Savings vs ROI Maximization
Realtime Blocking
Actionable Realtime Click Reports
Search, Display, Shopping, and Video Protection
Accountable, Transparent Data
Post-Click Behavior Analysis
Advanced GEO-location protection
Bot Probability Computation
Control Over Protection / Optimization
Multi-Account Secure Access Delegation
Advanced & Granular Reporting (Scheduled & On-Demand)
Pricing Model
Budget Savings vs ROI Maximization
As an advertiser, you want to do more than just “save money on PPC Ads.” You want to get more and better traffic for your money. That process is called ROI maximization and that is exactly what ClickGUARD is all about.
Lunio focuses exclusively on dealing with click fraud only, but ClickGUARD goes above and beyond to put a stop to all abusive, disruptive, fraudulent clicks and all forms of unwanted ad traffic, opening a path for clicks from legitimate sources, likely to convert.
Realtime Blocking
When protective measures are triggered, ClickGUARD immediately initiates protective / optimization actions, to make sure your PPC account instantly benefits from your settings. We do not make exclusions in bulk and have no delays in applying both manual and automated exclusion actions.
Additionally, all exclusions are available in your Blacklist Management section and all actions are documented in your Google Ads Change History.
Actionable Realtime Click Reports
ClickGUARD shows realtime actionable data that can be immediately used for improving account performance. As clicks come in they are thoroughly analyzed, processed and run against your settings. Every single click’s health is analyzed and presented to you as it is, so you can collect the data and make smart choices regarding your specific settings.
Search, Display, Shopping, and Video Protection
Lunio promises to protect your Search and Display campaigns. We go further than that, protecting you against fraudulent and wasteful clicks on Search, Display, Shopping, and Video campaigns shown on the Google Display Network.
Accountable, Transparent Data
Lunio’s black-box system offers no transparency in terms of what they actually do to protect you from click fraud and are prone to many false positives in click fraud detection. All the data ClickGUARD collects is fully available within the system, along with the results of our click analysis against a dozen anti-fraud and geolocation services.
The same goes for all protection and optimization actions our system performs on your campaigns based on your configuration - there's an Blacklist Management where you can get detailed insight on all system activity in real time.
Post-Click Behavior Analysis
ClickGUARD performs full visitor behavior analysis after someone (or something) clicks on your ad. This analysis includes measuring time spent on site by the visitor, number of pages visited, overall level of interaction with the website, bot probability analysis, conversion tracking and much more. Lunio is simply counting clicks, with no direct post click behavior analysis of what happens after the click arrives on your website!
Advanced GEO-location protection
ClickGUARD provides the most advanced fully relational GEO-location threat monitoring, detection, and reporting for discovery and management of rogue traffic sources outside of campaign targeted zones. This realtime analysis and processing helps advertisers quickly identify and stop fraudulent, invalid, and abusive clicks from unwanted network locations that may be affecting both campaign budget and overall account performance.
Bot Probability Computation
Want to know with precision if a click is likely to be a bot?
Control Over Protection / Optimization
With ClickGUARD, you get to fully control what the system does. Instead of trusting Lunio’s mysterious machine, place your trust in the superior click data collected for you by ClickGUARD. Then simply configure our toggle on/ off system to be activated for specific triggers.
Multi-Account Secure Access Delegation
ClickGUARD allows you to manage multiple Google Ads accounts from a single dashboard with true permission access and delegation control for all sub-accounts. If your business or agency manages multiple Ads accounts, you can easily invite, manage and restrict team members or clients to specific sub-accounts under your master account.
Advanced & Granular Reporting (Scheduled & On-Demand)
Regardless of whether you work in-house as a demand gen or PPC expert OR if you’re an agency providing PPC services, reporting is key. From now on, ClickGUARD’s system allows you to easily pull all the reports you need, automatically. Set up scheduled, regular reports or pull one from the system on-demand, in seconds. Be ready to show leadership teams and clients the data for their money, on the spot.
Pricing Model
Lunio’s pricing model is an opaque system you can only access on demand, based on a quote they’ll create for you. With ClicKGUARD, you have three pricing tiers to suit any kind of need, just like our product and our business are. Whether you decide for a fixed pricing plan or one that adjusts to your needs as you scale, you will always know how much you’re paying – and for what.
With ClickGUARD, nothing is a guessing game.
We give you the control you need AND a system that’s easy to use, transparent, and smart at the same time. No guesswork. No magic wands. Just years of experience, collected data, and customer-centricity.
Start Free Trial
Interested in ClickGUARD's solutions? Simply email us at [email protected] and get in touch with a member of our sales team.
