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ClickGUARD vs Lunio:

ClickGUARD provides transparency you won’t find with Lunio

Click fraud is frustrating, mysterious and complicated enough on its own. Make sure your solution provider is willing to be fully transparent about how they are protecting your resources. ClickGUARD’s 360° transparency won’t leave you wondering and guessing like Lunio’s black box solutions.

What to consider when comparing ClickGUARD vs. Lunio?

How transparent is the solution?

Data driven marketing requires clarity, and that can only come from transparency. Avoid black box solution providers that fail or refuse to explain exactly how their solution works. Data on what is happening behind the currents of your campaigns should be both accessible and comprehensive to keep you informed.

How available and engaged is the vendor?

Getting in touch with customer support should be accessible, simple, and easy, with ample resources at your fingertips to help you get the most from your campaigns. Ask about 24/7 online, email, chat, and phone support.

Do they require a long term contract?

Long term contract requirements are a red flag, especially if you haven’t “dated” long enough to verify consistent long term benefits. Ask about flexibility for month to month with quantifiable guarantees before signing long term contracts, that end up in a one-sided deal that leaves you holding up the short end of the stick.

Is it flexible and customizable?

Fact is no two accounts face the same threats. The key factors that often impact the effectiveness of click fraud protection are determined by unique characteristics that require highly customized solutions. Ask about how much control you have when it comes to customizing the needs for your specific industry, campaign structure, geography and threat level.

Features & Value

Features

Lunio

Click Fraud Prevention for Budget Savings & ROI Maximization

Advanced

Basic

Search Campaign Protection

Display Campaign Protection & Exclusions

Advanced & Granular Reporting (Scheduled & On-Demand)

Shopping Campaign Protection

Advanced Bot Protection

Basic

Invalid Traffic Protection

Realtime Click Processing

Click Tagging

Real Time Blocking

Accountable, Transparent Data

Bot Probability Computation

Blacklist Management

Limited

GEO-location Analysis & Protection

Legacy Exclusions Management

Control Over Protection & Optimization

Multi-Account Secure Access Delegation

Pricing

Transparent pricing model with both fixed
and scalable options

Transparent pricing model with both fixed
and scalable options

Quote-based pricing

ClickGUARD.Trusted by over 5000 global category leaders

Comparison Details: ClickGUARD Vs. Lunio

Budget Savings vs ROI Maximization

Realtime Blocking

Actionable Realtime Click Reports

Search, Display, Shopping, and Video Protection

Accountable, Transparent Data

Post-Click Behavior Analysis

Advanced GEO-location protection

Bot Probability Computation

Control Over Protection / Optimization

Multi-Account Secure Access Delegation

Advanced & Granular Reporting (Scheduled & On-Demand)

Pricing Model

Budget Savings vs ROI Maximization

As an advertiser, you want to do more than just “save money on PPC Ads.” You want to get more and better traffic for your money. That process is called ROI maximization and that is exactly what ClickGUARD is all about.

Lunio focuses exclusively on dealing with click fraud only, but ClickGUARD goes above and beyond to put a stop to all abusive, disruptive, fraudulent clicks and all forms of unwanted ad traffic, opening a path for clicks from legitimate sources, likely to convert.

Realtime Blocking

When protective measures are triggered, ClickGUARD immediately initiates protective / optimization actions, to make sure your PPC account instantly benefits from your settings. We do not make exclusions in bulk and have no delays in applying both manual and automated exclusion actions.

Additionally, all exclusions are available in your Blacklist Management section and all actions are documented in your Google Ads Change History.

Actionable Realtime Click Reports

ClickGUARD shows realtime actionable data that can be immediately used for improving account performance. As clicks come in they are thoroughly analyzed, processed and run against your settings. Every single click’s health is analyzed and presented to you as it is, so you can collect the data and make smart choices regarding your specific settings.

With ClickGUARD, there are no delays to prevent you from taking immediate measures to protect your paid traffic in realtime.

Search, Display, Shopping, and Video Protection

Lunio promises to protect your Search and Display campaigns. We go further than that, protecting you against fraudulent and wasteful clicks on Search, Display, Shopping, and Video campaigns shown on the Google Display Network.

Everything is ready to be protected at the flick of a switch, so you can go about your day and focus on building and launching campaigns that work.

Accountable, Transparent Data

Lunio’s black-box system offers no transparency in terms of what they actually do to protect you from click fraud and are prone to many false positives in click fraud detection. All the data ClickGUARD collects is fully available within the system, along with the results of our click analysis against a dozen anti-fraud and geolocation services.

The same goes for all protection and optimization actions our system performs on your campaigns based on your configuration - there's an Blacklist Management where you can get detailed insight on all system activity in real time.

Got questions on what happens under the hood of our smart system? Challenge us, we’re more than ready to answer.

Post-Click Behavior Analysis

ClickGUARD performs full visitor behavior analysis after someone (or something) clicks on your ad. This analysis includes measuring time spent on site by the visitor, number of pages visited, overall level of interaction with the website, bot probability analysis, conversion tracking and much more. Lunio is simply counting clicks, with no direct post click behavior analysis of what happens after the click arrives on your website!

Advanced GEO-location protection

ClickGUARD provides the most advanced fully relational GEO-location threat monitoring, detection, and reporting for discovery and management of rogue traffic sources outside of campaign targeted zones. This realtime analysis and processing helps advertisers quickly identify and stop fraudulent, invalid, and abusive clicks from unwanted network locations that may be affecting both campaign budget and overall account performance.

Bot Probability Computation

Want to know with precision if a click is likely to be a bot?

No worries, we provide you with this kind of data, so you can assess whether or not certain triggers should be turned on or off on your campaign monitoring.

Control Over Protection / Optimization

With ClickGUARD, you get to fully control what the system does. Instead of trusting Lunio’s mysterious machine, place your trust in the superior click data collected for you by ClickGUARD. Then simply configure our toggle on/ off system to be activated for specific triggers.

Multi-Account Secure Access Delegation

ClickGUARD allows you to manage multiple Google Ads accounts from a single dashboard with true permission access and delegation control for all sub-accounts. If your business or agency manages multiple Ads accounts, you can easily invite, manage and restrict team members or clients to specific sub-accounts under your master account.

This allows for access control, management and delegation of sub-accounts from a centralized dashboard without compromising data privacy.

Advanced & Granular Reporting (Scheduled & On-Demand)

Regardless of whether you work in-house as a demand gen or PPC expert OR if you’re an agency providing PPC services, reporting is key. From now on, ClickGUARD’s system allows you to easily pull all the reports you need, automatically. Set up scheduled, regular reports or pull one from the system on-demand, in seconds. Be ready to show leadership teams and clients the data for their money, on the spot.

Pricing Model

Lunio’s pricing model is an opaque system you can only access on demand, based on a quote they’ll create for you. With ClicKGUARD, you have three pricing tiers to suit any kind of need, just like our product and our business are. Whether you decide for a fixed pricing plan or one that adjusts to your needs as you scale, you will always know how much you’re paying – and for what.

With ClickGUARD, nothing is a guessing game.

We give you the control you need AND a system that’s easy to use, transparent, and smart at the same time. No guesswork. No magic wands. Just years of experience, collected data, and customer-centricity.

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And thousands more of 5 star reviews